Yungblud Opens His First Community Store, Where You Can Buy Merch, Drink Beer, and Play Pool

Yungblud has always built his world with a sense of urgency—loud, inclusive, and impossible to ignore. Now, he’s cemented that ethos in brick and mortar with the launch of his first-ever store and fan club headquarters: “Beautifully Romanticised Accidentally Traumatized.” The location? Number 20 Denmark Street, a cornerstone of British music history and now the home base for one of its loudest new voices.

The store opens its doors on August 7, and true to Yungblud form, it’s less retail, more rebellion. The singer called it “the biggest party I’ve ever thrown,” and it’s clear this isn’t just about merch—it’s about movement. Inside, fans will find more than T-shirts and vinyl. There’s a coffee bar, a pool table, art classes, live music, and beer on tap. It’s a space to be, not just to buy.

“This building is a literal physical space where you can place your hands upon its bricks and belong,” Yungblud wrote when announcing the launch. And that intention runs deep: the place is designed as a hub for outsiders, misfits, and anyone who’s ever felt like they didn’t fit in anywhere else. It’s a community center disguised as a rock shop.

Denmark Street, often dubbed the UK’s Tin Pan Alley, has been a historic home for music icons since the 1950s—names like David Bowie, The Rolling Stones, and Sex Pistols have all walked its pavement. Yungblud growing roots here is both symbolic and personal. “I grew up on this street,” he said. “It has always been my dream to have a building here. YOU made that dream come true and I’m eternally in your debt.”

There’s no corporate gloss here—Yungblud is running the place alongside his closest friends. That DIY spirit that’s always been part of his appeal is alive and well in every corner of the store. It’s punk in philosophy, welcoming by design, and relentlessly authentic.

Whether you’re stopping in to grab a shirt, scribble something in a notebook during an art class, or just sit down and talk music over a pint, the message is the same: this place is for you, as long as you come with love.