Why ESPN Hired Katie Feeney as Their Next Big Social Media Influencer
Katie Feeney joins ESPN as a sports and lifestyle content creator, bringing her growing Gen Z social media following to the network’s digital and TV coverage.
Katie Feeney, a Penn State grad and rising social media powerhouse, has joined ESPN as a sports and lifestyle content creator. Officially announced on August 4, 2025, Feeney will bring a blend of on-site sports access, fashion, and Gen Z pop culture to ESPN’s social and digital channels, as well as major shows like Sunday NFL Countdown and College GameDay.
She’s previously made waves as the first-ever social correspondent for the Washington Commanders and by working with brands like Gatorade and Google. Feeney’s informal, first-person style has already taken her from Super Bowl coverage to the Oscars, making her one of the most influential voices for young fans.
Her ESPN debut included a playful announcement video, catching a football on the Get Up set. As ESPN aims to attract younger audiences, Feeney’s fresh approach and cross-platform presence mark a new era for sports media engagement.