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UMI Debuts '10AM' as Her Latest Romantic R&B Release

New Single
UMI
84%
#contemporary R&B
Umi performs during the Magic Hour Tour at Amerant Bank Arena in Sunrise, Florida.
U

UMI’s ‘10AM’ celebrates peaceful romance and marks the start of a softer, more intimate era for the rising R&B star.

UMI has released a new single titled 10AM, accompanied by an official music video, via Epic Records. The track is a celebration of quiet love, especially those peaceful early morning moments. 10AM was written by UMI and produced by longtime collaborator V-Ron, and draws inspiration from legends like Sade and American rapper, singer-songwriter, record producer, and actress Lauryn HillLauryn Hill.

The song’s message centers on emotional presence and contentment, sparked by a friend’s answer to knowing they were in love: just feeling calm together. The 10AM music video features three real-life couples — friends and fans of UMI.

10AM follows her recent collaboration with American singer, rapper, and songwriter 6lack (Ricardo Valdez Valentine Jr.)6LACK on HARD TRUTHS, and launches a new era for UMI’s softer, romantic sound. The single and video are available now on all platforms, positioning UMI for more critical and commercial success in 2025.