The Kid Laroi is Bringing Accessible Mental Health Care to His Fans
The rising star singer is bringing mental health awareness to the big screen. This porject is more than just a marketing campaign for him.
The Kid Laroi has teamed up with Project Healthy Minds, a nonprofit using technology to connect Millennials and Gen Z with support.
The special public announcement will run via OBB Media exclusively in AMC Theatres nationwide this September.
The collaboration builds on Laroi’s advocacy for mental health. In his 2024 Prime Video documentary Kids Are Growing Up: A Story About a Kid Named LAROI, he spoke openly about navigating fame and personal struggles.
“Mental health touches everyone, including me,” Laroi shared in a statement.
Speaking up changed Laroi’s life and now he wants to do the same for his fans by connecting them to free help online.
With AMC’s reach, the campaign positions Laroi’s message in front of millions of moviegoers, aiming to shift how young audiences approach mental health and remind them that help is within reach.