Meet AURORA - the New Rising Star of Spotify Equal

Hailing from Bergen, Norway, Aurora has captivated audiences with her ethereal voice, striking visuals, and thought-provoking lyrics. Her unique blend of indie music, infused with elements of folk and electronic sounds, has earned her a dedicated global following and a prominent spot in the spotlight.

Inspiration and Influence

Aurora’s creative process is deeply personal. She views music as a “sanctum—a place for us to go when we need to escape our lives,” a sentiment that drives her songwriting. Her tracks like Runaway, The Seed, and Starvation offer both sanctuary and power, touching listeners worldwide. Her influences are as diverse as her style, ranging from Enya, who inspired her as a child, to Joni Mitchell, Kate Bush, and Nina Simone, with a surprising nod to the heavy metal flair of Poppy and In This Moment.

Career Milestones and Advice

One of AURORA’s proudest achievements is her What Happened To The Earth? tour, a nine-month journey that allowed her to connect with fans across the globe. “Performing for so many people on my What Happened To The Earth? tour over the last nine months has been truly wonderful,” she shares. Her wisdom extends to life advice, advocating for perspective: “Use perspective to your advantage… When things go badly, remember that life is bigger. And you are bigger. And in a while, it won’t seem that bad… When life is good, find meaning in all the small things.”

A Rising Star

As Spotify Equal’s newest ambassador, AURORA is poised to inspire a new generation of artists and listeners. Her eclectic influences, combined with her ethereal presence and meaningful lyrics, make her a standout figure in the indie music scene. With her birthday just past and her career on an upward trajectory, 2025 promises to be a landmark year for this Norwegian talent. Keep an eye on AURORA as she continues to redefine the boundaries of music and artistry.