Lola Youg Says ADHD is the Key to her Creativity

AI has made remarkable progress—not just in handling repetitive tasks but also in tackling complex, creative projects that increasingly resemble the work of humans.

In response, Havas is leaning into what makes people different. Rather than competing with AI, the agency is embracing human uniqueness by spotlighting individuals with ADHD, dyslexia, and autism.

It’s a timely move. Recent reports show that 53% of Gen Z identifies as neurodivergent. Ignoring this group—both as creators and consumers—is a missed opportunity for any brand aiming to stay relevant.

To bring this point to life, Havas invited singer-songwriter Lola Young to share her story. Growing up with ADHD, she often clashed with structure—she didn’t follow rules or tidy her room like other kids.

But what felt like disorder in daily life became intense focus when it came to music. That focus has shaped her into one of the most compelling voices in British pop today, earning her international recognition.

This initiative is part of Beyond the Brief, a new campaign unveiled at Cannes Lions. Its goal: to amplify neurodivergent voices and challenge the industry to broaden its idea of creativity.