Lanie Gardner Named Buckle’s New 2025 Brand Ambassador
Buckle confirmed a year-long collaboration with Lanie Gardner, timed around her Opry debut, new album release, and expanding U.S. tour dates.
Lanie Gardner is stepping into fall 2025 with more than just new music—she’s the face of a year-long partnership with denim retailer Buckle.
Announced in late August, the deal makes Buckle her official outfitter for stage and public appearances, lining up perfectly with two career milestones: her Grand Ole Opry debut on August 6 and the September 5 release of her sophomore album Faded Polaroids.
Gardner first broke out in 2020 with a viral cover of Fleetwood Mac’s Dreams and has since grown into one of country’s most-watched rising names. She’s been named a 2025 Artist to Watch by both the Recording Academy and Amazon Music, while also joining CMT’s Next Women of Country.
Fans can follow the collaboration across Instagram, TikTok, and Buckle’s website.