Music

Gavin Adcock Signs with Morgan Wallen's Sticks Management for Next Career Stage

Gavin Adcock
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#country music
Musician GAVIN ADCOCK during the Summerfest Music Festival in Milwaukee
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Partnering with Morgan Wallen’s Sticks Management, Gavin Adcock drops Own Worst Enemy August 15 and launches his Need To Tour this month.

Gavin Adcock has joined Morgan Wallen and Austin Neal’s Sticks Management, with longtime collaborator Saxon Curry coming on board as his manager.

The Georgia-born artist, now signed to Warner Music Nashville, has racked up over 1.2 billion U.S. streams, driven by hits like the Platinum-certified A Cigarette. His sophomore album Own Worst Enemy arrives August 15, 2025, following last year’s record-breaking debut Actin’ Up Again, the most streamed country debut of 2024.

Adcock will open for Wallen in Cleveland this weekend before kicking off his own Need To Tour on August 21, with dates running through November across venues like Stage AE Outdoors and The Factory. Sticks Management’s addition of Adcock signals its push into the streaming-driven country market, pairing him with a team that includes WME for booking and Kella Farris for business management.