Elliot James Reay Sells Out UK Shows After Dropping Debut EP 'All This to Say I Love You'

Elliot James Reay
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Discover how Reay’s grassroots rise from ‘Bury’ to viral fame shaped the sound and stories of ‘All This to Say I Love You.’

Elliot James ReayElliot James Reay is flipping the script on retro pop in 2025. The 23-year-old Manchester native just dropped his debut EP, All This to Say I Love You, and it’s already selling out headline shows from London to Bristol. Reay’s TikTok-built fanbase (over 5 million and counting) latched on early — his viral debut single I Think They Call This Love racked up a billion TikTok views before most of his future fans even knew his name.

But this isn’t just nostalgia cosplay. All This to Say I Love You blends vintage 50s and 60s hooks with modern, super-candid lyrics, giving heartbreak the full Roy Orbison treatment (minus the pompadour). Lead single Sweetness gets the Technicolor video treatment, while other tracks like Who Knew Dancing Was a Sin lean into Manchester’s Northern Soul roots.

After selling out his first UK headline run in under 24 hours, Elliot is gearing up for festival slots from Brighton to Seoul. The message? Old-school romance is cool again—especially when it sounds this fresh.