Ella Mai and Lil Tecca Front Foot Locker's New Sneaker Campaign

Foot Locker just dropped the latest phase of its Spring/Summer 2025 “Stay In Rotation” campaign, bringing in Ella Mai and rapper Lil Tecca as its newest ambassadors. The campaign keeps the focus on connecting sneakers with Gen Z’s culture, style, and sense of identity, calling itself “The Heart of Sneakers”—a place where fashion, music, and sports collide.

Rising star Ella Mai joins forces with New Balance:

“I love wearing pieces that are easy to dress up or down, whether I’m traveling to perform on stage or spending time with my friends, and these New Balance sneakers deliver every time.”

Lil Tecca teams up with Adidas, showcasing classic silhouettes with vintage-inspired updates, notably the iconic Handball Spezial and Superstar.

Beyond these partnerships, Foot Locker’s campaign features major upcoming drops from Nike and Jordan Brand, including the Nike Shox R4, Air Max DN8, and Jordan 4 RM. Additional releases from popular brands like Vans, Converse, ASICS, and HOKA round out the lineup.

Following a successful earlier installment featuring LSU basketball star and rapper Flau’jae Johnson with PUMA, Foot Locker’s campaign continues tapping influential Gen Z figures, aiming to spotlight artists who embody creativity and authenticity.