Doechii Leads Samsung Galaxy S25 Edge Campaign, Announces Exclusive Launch Event
Samsung’s latest S Series smartphone, the Galaxy S25 Edge, features Doechii and her pet alligator as the face of its campaign.
Doechii is the new face of Samsung’s Galaxy S25 Edge campaign, fronting ads for the company’s slimmest and lightest S Series smartphone yet. The campaign puts the focus on the phone’s standout features, including a 200MP camera, new AI tools, and a slim design that targets creative, on-the-go users.
The ads prominently feature Doechii alongside her pet alligator, Coconut (aka Coco), who has become a recognizable part of her brand through previous music videos and album art. In the campaign visuals, Doechii and Coconut are shown using the S25 Edge for everyday tasks, like snapping photos and using AI-powered editing features.
Samsung says Doechii was chosen for her reputation as an innovator in music and style, and for encouraging fans to embrace creativity. In the campaign, Doechii says she hopes to inspire people to try new things and trust their creative instincts.
To launch the campaign, Doechii will headline a special VIP event at Edge NYC in Hudson Yards on May 30, 2025, with her performance streamed on Samsung’s YouTube channel. Samsung and Doechii have hinted at future collaborations, making this partnership one to watch for fans and tech followers alike.