Charlotte Cardin Named New Ambassador for L’Oréal Paris Canada
Charlotte Cardin joins L’Oréal Paris Canada as its newest ambassador, blending music, advocacy, and beauty in a major 2025 collab.
Charlotte Cardin has just been named the newest ambassador for L’Oréal Paris Canada. The Montréal-born singer-songwriter joins the global beauty brand following a major run of career highs, including her 2024 Juno Award win for Album of the Year (99 Nights) and being named Billboard Canada’s Women of the Year.
Cardin first broke through with her debut album Phoenix in 2023. But beyond the music, she’s also become a strong voice for mental health awareness and body positivity. As an ambassador for the Montreal Children’s Hospital Foundation, she regularly uses her platform to encourage compassion and self-acceptance.
L’Oréal Paris Canada praised Cardin as a reflection of the brand’s values—creativity, confidence, and self-worth. Cardin said the partnership “feels incredibly natural,” and aligns with what she stands for. Fans can expect to see her featured in upcoming L’Oréal campaigns across Canada in 2025.