Bktherula Shares a Cinematic 'EUPHORIA' – Watch Now
Bktherula, alongside Joey Bada$$, Murda Beatz, and KayCyy, pulls you into their neon-soaked world—where mood, melody, and motion blur together.
Bktherula dropped her LUCY album last month, with EUPHORIA standing out as the most collaboration-packed track.
The energy of the song now spills into its new video, where we see the artists with their hands in the air, leaning out of a convertible, cut between laid-back apartment moments that feel like snapshots of pure euphoria.
What makes this especially compelling is how Bktherula blends slick rock elements into a hip-hop framework, making the track hit with a different kind of charge. LUCY doesn’t just cross genres—it slides between them effortlessly, and the video captures that same freeform spirit.