Alana Springsteen Joins Blenders Eyewear—Product Drop Coming in 2025
Alana Springsteen has officially partnered with Blenders Eyewear, with a special product drop and exclusive content coming later this year. Here’s what to expect from the collab.
Blenders Eyewear has officially tapped rising country star 
Alana Springsteen as its newest brand ambassador, adding her to a roster of voices across music, sports, and fashion. Springsteen said that the partnership feels natural — especially given how Blenders’ laid-back yet confident style reflects her own.
As part of the collab, fans will get exclusive content, behind-the-scenes access to her favorite styles, and a special Springsteen x Blenders product drop coming later in 2025. For now, yo ucan check out her favorite pieces here. Blenders founder Chase Fisher praised her as “a force” whose authenticity and charisma match the brand’s “life in forward motion” vibe.
The move comes as Springsteen continues a huge career upswing. Her three-part debut album TWENTY SOMETHING includes the Gold-certified goodbye looks good on you and has racked up over 340 million streams. She’s fresh off her own headlining tour, opened for major names like 
Luke Bryan and LANY, and will soon join 
Keith Urban’s HIGH AND ALIVE WORLD TOUR.
Blenders, launched in 2012 and now part of Safilo Group, continues to lean into music culture—placing Springsteen at the center of its latest artist-focused push.