Drake took to social media to express his longstanding skepticism towards the Grammy Awards, reigniting a feud with The Recording Academy just before the 2024 ceremony. Through an Instagram Story, he shared a clip from his 2019 Grammy acceptance speech, subtly reminding artists and fans alike that the Grammys represent the subjective opinions of an undisclosed group rather than an objective measure of musical achievement.
His message underscored the notion that true success lies in the connection with one’s audience and the tangible impact of their work, rather than the accolades conferred by such institutions.