After graduating from the Duperré school and the Institut Français de la Mode, Jeanne Friot gained experience working for prestigious houses like Balenciaga, honing her skills in sustainable design.
At the heart of the label is a commitment to producing limited-edition pieces made from recycled or upcycled materials, all crafted in France. With a strong emphasis on arts and crafts, the brand aims to transcend boundaries and reflect the multiple identities of its wearers.
Through a “rough and contemporary energy,” Friot’s designs offer a reaction and solution to the fashion industry’s unsustainable practices, providing a platform for genderless, eco-conscious fashion that empowers its diverse clientele.